Abstract
Using the methods of comprehensive statistical research, case study and content analysis, the current article tries to summarize the information from guest reviews available in the platform “Booking” for destination Plovdiv, to compare the data for the different types of accommodation, to prepare specific user profiles for the destination as well as for the typical Plovdiv accommodation facilities – hotels, guest houses, apartments and hostels according to their customers.
Keywords: “Booking”, tourist destination Plovdiv, case study, content analysis