3. The local feast “Young wine festival” as a marketing, tourist and cultural event

Author: Stefan Videv, Tanya Yoncheva


The current article focuses on the local feast „Young Wine Festival”. An attempt has been made to position the festival in comparison to other festival events as well as to wine events and tours held in our country. Based on this, its marketing, tourist and cultural-entertainment functions and the specific mix of interrelated participants are presented. In conclusion, some summaries and recommendations to the organizers have been drawn up.

Keywords: festivals, wine tasting and presentations, wine tourism, wine tours, event tourism