DOI: n/a
Abstract
The paper studies the potential opportunities for activating the economic growth of Mirkovo, Chavdar and Chelopech municipalities via putting forward an integrated regional tourism product. Analysis has been made of potentialities and factors influencing tourism development regarding the rural region in question. Whether taken separately or as a whole, the natural, ethnic, cultural and historical resources or the traditions and folk-style of the region alone, cannot convert it into a unique and appealing tourist destination. The latest contemporary standard-meeting demands for easy access to the points of interest, comfort and high quality service at the accommodation establishments, will enhance the tourism product promoted in the region thus making it popular and competitive both on the local and foreign markets.